Quiet Luxury: A chance for everyone to look wealthy?

I’m back with another post and this time I’m finally getting back to what this blog is really about, fashion! It’s been a while since I’ve done a purely fashion centred post though I’ve been quite active fashionwise on Instagram. I have so many thoughts about a not so new trend that has made a resurgence; quiet luxury and the old money aesthetic. The old adage says money talks, wealth whispers and this couldn’t be more true of the quiet luxury trend that’s been flooding our social media profiles of late.

So just what is quiet luxury and the old money aesthetic? The quiet luxury trend focuses on quality rather than quantity and is largely logo-less. Gone are the days of the Kardashians toting their designer logo ridden apparel; they are for the most part known as the nouveau riche or new rich. While loud luxury focuses on bling, fur and visible designer labels, quiet luxury seeks to curate a more sophisticated, streamlined and polished look. This trend focuses on fabric quality and the make of the garments. To the naked eye a quiet luxury outfit may look plain or ordinary but to those with a more refined and discerning taste the logos are there, the designer label is there but only if you know where  to look. This trend screams if you know you know, and if you don’t well, you just don’t.

Another aspect of quiet luxury and the old money aesthetic is colour. While loud luxury is well, loud and colourful; boasting bling and even neon, this aesthetic focuses on the opposite end of the colour spectrum. Neutrals, classic pieces timeless that never go out of style and high end fabrics like cashmere, linen and silk are all part of this trend. While the concept of quiet luxury may seem unattainable to most and might come across as discouraging, I see it as an opportunity. The logo-less aspect of it gives everyone an opportunity to look wealthy, by adopting aspects of the trend and perhaps investing in some high quality pieces but without the need to display overt luxury.

An easy way to achieve this look is to focus on neutrals and timeless pieces. The good news about this trend is that brands from high end to fast fashion are catching on and offering items that align with the old money aesthetic. I’ve even noticed one of my favourite Canadian retailers Suzy Shier offering a brand new linen collection that features classic neutrals and structured pieces for summer. Other brands that truly embody old money style are Club Monaco and Banana Republic. If you’re on a tighter budget even H&M has some neutral pieces and linen items for summer.

Some of my favourite quiet luxury items for summer


What are your thoughts on this aesthetic? Will you be wearing any old money style outfits this summer?